9, July 2019

NAM launches a $10 million campaign ahead of 2020 to make manufacturing jobs more appealing

By James Hohmann with Joanie Greve and Mariana Alfaro
July 9 at 10:05 AM


THE BIG IDEA: Every election cycle, politicians across the ideological spectrum pay homage to the virtues of the blue-collar, middle-class factory worker and promise to bring back industrial jobs that have been shipped overseas. But such bipartisan bromides obscure a serious branding problem: Most parents don't want their kids to work in manufacturing when they grow up. As a result, most students in this country aren't learning the technical know-how necessary to fill the factory jobs of the future.

The National Association of Manufacturers, the industry's main trade group, plans to unveil a $10 million initiative today that's aimed at changing public attitudes about its sector to make it seem more modern and to highlight opportunities for upward mobility. The effort, previewed exclusively for The Daily 202 during interviews with four senior officials from the group, has been times to coincide with the 2020 presidential campaign and the association's 125th anniversary.

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