Marketing Ethics

Session Description:
Business ethics is one of the most complicated and contentious subjects in human history. The relationship between doing the right thing and making money has been studied by both academics and business leaders for years with little consensus reached. A survey by the Ethics Resource Center found that 43% of respondents believed their supervisors lacked ethical integrity. One overriding question surrounds many business practices: what is the ethical way to sell things? This is a two hour session.

Learning Objectives:  for you to be able to answer these questions

• Be able to define Marketing Ethics
• Understand the basics of Consumer Rights
• Define Marketing Honesty and Integrity
• Learn various strategies for advertising and pricing

Session Length: 2 Hours

For more information, contact Jodie Mjoen at jodiem@impactdakota.com or 701-712-1646.