In the Straight6™ model the most important cylinder is the strategy cylinder. Many organizations report that they have a strategy. The reality is that they do not always have a “strategy”, they may have a vision, a mission, and goals. These are often targets such as meeting demand, increase revenue by a certain percentage, or simply growing their business. All of these are goals. With a strategy, these goals now have an end destination that can be plugged into a GPS to plot a path for the people to follow and achieve.

Other common issues are when a company has a strategy, but they have not put that strategy into action. This occurs when the leaders in the organization do not understand how to take the strategy that has been defined and turn it into an actionable plan that can be achieved in 18-36 months.